Advantage Print Solutions

Author: Debbie Smith

Promotional Products for Medical and Dental Businesses
We’ve had the pleasure of working with several medical and dental businesses to create a brand that sticks with their customers and attracts new ones.

The needs of a medical or dental practice or facility are many.

Unlike many other businesses, healthcare facilities have hundreds of patients coming and going every day. The value of having a unified brand is huge. People want to know that they are in good hands when it comes to health care.

Healthcare branding needs to be subtle but powerful.

This means that you have to have a unified look across your entire organization.

As a society, we are used to brands having a consistent, clean look. If that isn’t the case in your facility and/or offices, you will give the impression that you aren’t quite put together and that does not make people feel safe.

A few branding facts:
- People refer more often to a brand they like and trust. Truly great brands achieve loyalty from their patients. They will also refer their friends and family.
- Branding will create a professional reputation. An exceptional reputation doesn’t just grow spontaneously. You, of course, have to have a reputation of good patient care above all, but branding your practice adds the professional image that is so important.
- Branding attracts the types of patients you want. A focused branding message will bring cases, procedures or patients that mean the most to your business.
- Branding produces a competitive advantage. Brand recognition means you stand out in comparison to the competition. You want people to see your logo and/or brand and know who you are.
- A branded organization will be worth more than a non-branded business. A recognized brand contributes to the value of an organization (perhaps for future exit strategies).
- Some people will spend more for a product or service even though it is, or is perceived to be, more expensive. High-quality branding gives a high-quality image.
At Advantage Print Solutions, we work with professional designers if you don’t have one in house.

We will work closely with you to not only create a beautiful brand, but we will also help you pick out the perfect promotional items that your patients (adults and children alike) will value and keep.

We will help with anything that you need to put your brand on. Forms, folders, banners, table runners, balloons, bags, pens, water bottles, apparel and more.

Contact me if you’d like to work on your brand. I look forward to helping you!

Debbie Smith
May 15, 2019
6 Great Summer Promotional Items

Long summer days are near! Soon it will be time for warmer weather and lots of outdoor events.

Concerts, festivals, and days at the beach can all equal big crowds. Make sure that your business is ready by having promotional products that are perfect for summer fun in the sun.

Here are six summer promotional products that your clients and prospects will love.

Water Bottles

These come in all shapes, sizes, and colors. Water bottles are carried everywhere and will promote your brand in a cool way!

Beach Totes

These handy bags are used not just for the beach, but picnics, concerts, and shopping. Keep your logo in front of lots of people with these great bags.

Lip Balm

People are always looking for their lip balm in the summer! These come in all kinds of shapes, sizes, and colors. Make your clients and prospects happy when they find your logo on just what they need on a hot summer day.

Trendy Bluetooth Chargers

Give away something a bit different with these Bluetooth chargers that are also night lights. People will ask “What is that?” And then of course, “Where did you get it?” Be trendy and be remembered this summer!

Trunk Organizer

Give away something this year that will really make a big difference on the beach and at concerts and picnics with this trunk organizer.

Rolling Coolers

Convenience! With so much to carry to a picnic, concert or vacation spot, your clients and prospects will really appreciate a rolling cooler from you.

Summer is a great time to get your brand in front of thousands of people!

There are so many items to choose from.

Let me help you pick out the perfect summer promotional giveaways that fit your business and your budget.

Contact me and I’ll help you get started.

Debbie Smith

April 10, 2019
Happy National Umbrella Month
March is National Umbrella Month

Just when we have had enough of winter, the rain comes in. At least here in Columbus, Ohio! But we have tulips, pansies, crocuses and other spring flowers just coming up.

There are many kinds of umbrellas and everyone needs one.

There are vented umbrellas, golf umbrellas, travel umbrellas, bubble umbrellas and more.

There’s something wonderful about putting up a great umbrella that shields you from the spring rain. It’s frustrating to not have one, or even worse have one that doesn’t work! So why not take advantage of this emotional attachment and put your logo on it?

Umbrellas are not an inexpensive promotional item. They are for special occasions, your special clients and your employees. Imagine people walking around in public with a beautiful umbrella that has your logo on it!

The best way to get and keep business is to stay top of mind – why not do that with umbrellas on top of people?!

Now to the exciting news of the coolest new umbrella on the market: the Inverted Umbrella.
These umbrellas are designed to not only protect you from the rain, but also from a rain-soaked umbrella.
- Inside Out Design
  No need to worry about your umbrella in strong winds. This reversible umbrella is made to keep you dry on wet and windy days. It can withstand even the strongest of winds.
- Easy To Use
  Open the umbrella with a simple click of a button. It opens automatically so you don’t have to click in place like most conventional umbrellas. All done using only one hand.
- Self Standing Design
  This well-designed umbrella can freely stand so you don’t have to worry about propping it up against anything.
- Anti-Drip
  The wet part of the umbrella is always on the inside when closed so you don’t have any drips to worry about when entering your home.
- Simple Click & Push To Open
  Easy to open even in the tightest of spaces whether you’re leaving your house or getting out of your car. Never get caught in a downpour as this well-designed umbrella will keep you dry at all times.
- Hands-Free Design
  The C-shaped handle allows you to easily place your arm inside, allowing you to carry your bags or answer your phone without getting wet.
- Durable & Windproof
  No need to worry about taking your umbrella out in high winds and throwing it away when it turns inside out! This is designed to withstand windy conditions & is fully reversible with a click of a button.
- Double Layered Cover
  The smart design has 2 layers, so no problems of any water dripping through and getting you wet when using.
- Lightweight
  Carry your umbrella with ease. No more arm aches, you won’t even realize you’re holding it!
- Fashionable Designs
  Choose from a variety of different designs, being the envy of your friends and family – The outer layer is black with the inner layer being your choice. No more plain and boring colors!
- Made To Last
  This type of umbrella is designed to last a lifetime.
If you’d like to a quote on putting your logo on an umbrella that will make a lasting impression on your clients, prospects and employees, contact me and I’ll help you pick out the perfect one for your needs and budget.

Debbie Smith
March 22, 2019
Great Trade Show Giveaways for Millennials

The average age of people at tradeshows is between 25 and 37. Millennials. Prepare for the right crowd!

Here are a few ideas:

Pop-Socket Grips

There is no question that everyone has a phone today. So it makes sense that a sensible (and fun) giveaway at your tradeshow could be related to phone use!

Pop sockets that are easy to put use on any phone, and you see them everywhere.

And now you can put your brand on them. Just think of how much people use their phones. Your brand could be with them 24/7. Hard to beat that!

Shopping Bags

Some of us may call these “tote” bags. However, a better name today is “shopping bags”.

If you’re up with what’s going on in our world, you know that a huge percentage of millennials bring their own bags to shop. It’s no secret that plastic bags are wreaking havoc on our environment, so why not show some goodwill by providing shopping bags to your booth guests?

They come in many different sizes, colors and can be a great cost effective way to get your brand seen!

Craft Beer Accessories

In 2018, there were over 7,000 craft beer operations in the United States (according to Brewbound, Craft Beer News blog). Millennials take to craft beer like bees to honey. Craft beer companies tend to have a purpose behind their brands such as sustainability, local farming, and high quality, which makes them so attractive to people around the age of 30. Craft beer is more expensive, trendy and elite. According to a survey done by DSM Food Specialties, 45% of 18 – 30-year-olds strongly agree that the beer they drink says a lot about them.

Why not give away “craft beer” accessories? At your booth, you could market them as such with a poster or a sign. Make them stand out as something other than standard openers and cozys.

Lip Balm

While this is a small and relatively inexpensive item, it will most like get saved, used and put in purses and pockets.

Whatever you decide to spend your marketing dollars on, be sure to consider your audiences! It’s so important to get tradeshow giveaways that won’t be thrown away. It’s better to spend a little more on something of quality today.

Let us help you decide how to best spend your tradeshow budget that makes a great impression on YOUR audiences. Whether it’s pens, journals, high tech, hats, apparel, we can help!

Contact me and we’ll get started. I look forward to helping you,

Debbie Smith

February 20, 2019
Planning for a Trade Show?

Trade Show Coming Up? I know how hard it is…

You are racking your brains trying to think of creative ways to connect with people on the trade show floor.

No matter what your budget is, you need to attract people to your booth. They have to know who you are and what you do.

With limited space, it’s important that you have your company name and logo front and center. Here are a few different ways you can do that without spending a fortune.

Retractable Banners

Retractable banners come in many shapes and sizes. It’s important to not only have your logo, but also your tagline and a great image that draws their attention. See the examples below. They all include great color, images that portray the company very well and of course the logo. You want to be sure that people know AT A GLANCE, who you are and what you do.

Table Covers

You may be planning for an event with very little room and/or a limited budget. No worries! You can still get a professional table cover that will attract people to your display. See the examples below. They all have great colors, images that are appropriate to their company and of course the logo.

Giveaways are expected.

What can you offer that is memorable…dare we say even Instagrammable?

Pens, pens, and more pens!

While some may think pens are BORING… consider this: People KEEP pens. People USE pens. Pens are a reliable method to get your logo in the hands of your prospects – and now you can get full-color printing on retractable pens. See the great examples below:

Look how great these pens are! We can help you put your logo on virtually any color you can imagine!

If you have the budget, you can also give away notepads.

Imagine them walking away with a pen with your logo and a notepad to write with. In today’s high-tech world, these great giveaways are unique, and let’s face it – we all still use them!

The important thing is to get your logo in the hands of prospects on items they will use over and over. High-tech items are cool too, we can help you with it all.

There are of course hundreds of other items to choose from. Let us here at Advantage Print Solutions help you make the right choice to make your tradeshow successful!

Contact me and we’ll get started. I look forward to helping you,

Debbie Smith

January 18, 2019
Wishing You a Happy Holiday

As I look back upon the past year, I would like to acknowledge those who have helped me create my business.

I love what I do for a living and it wouldn’t be possible without YOU!

Thanks to all of you who have worked with me at Advantage Print Solutions, for a great year, I wish you all the best as you embark on 2019.

As you contemplate the coming year, keep in mind all that we can help you with as far as promotional items go. Print solutions (including tax forms), personalized apparel, trade shows, promotional items, banners and signs and more.

But now is the time to slow down, enjoy family and friends and take a few breathers before the new year begins!

Whether you are celebrating Christmas, Hanukkah, or the holidays in general, may you enjoy every last minute of it.

Love, joy, and peace are the ingredients for a wonderful holiday.

I hope you find them all this festive season. Happy Holidays!

Debbie Smith

December 11, 2018
I Appreciate You!

As Thanksgiving comes every year, I like most of us, reflect on what I’m thankful for.

Of course, my family comes first. I am so grateful to have a loving family to be with not just at the holidays, but all year.

I’m grateful for this amazing country we live in. I love the change of seasons (even though the cold weather is upon us.)

And you! I am so thankful for all of my customers who make my business possible.

I love helping businesses of all kinds succeed by using great promotional products, top-notch printed materials, custom logo apparel, hats, trade show booths, and more.

I’m grateful we take the time each year to create an amazing meal and share it with our family and friends. And then, we sit down and eat ourselves silly.

I don’t know about you, but I just love the smell of Thanksgiving dinner. I love being with family and friends and eating more than I should.

Small Business Saturday

If you’re a small business, an employee at a small business, or a supporter of small businesses and want to become involved in Small Business Saturday 2018, take a look at everything you need to know about this day dedicated to supporting small businesses.

Small Business Saturday is always celebrated on the Saturday after Thanksgiving. Small Business Saturday 2018 is taking place on November 24.

Unlike Black Friday and Cyber Monday, which focus on larger retailers and e-commerce stores, Small Business Saturday encourages people to shop at small and local retailers and to use small, local services such as restaurants and other independent local businesses.

What small business have you driven by recently and thought, “Gosh, I should shop there?” Now’s your chance! Support them on Small Business Saturday.

What is your favorite thing about Thanksgiving?

Have a wonderful Thanksgiving,

Debbie Smith

November 20, 2018
7 Amazing Promotional Holiday Gifts for 2018

Want to stand out this Holiday season?

Consider an amazing gift for your clients this year. Something that will make them smile or say wow! Give a gift that will remind your clients that you are a quality company that cares.

Does this have to be expensive?

Not necessarily!

A small, unique gift that will get used and perhaps cause a smile can go as far as an expensive gift that may seem over the top and a waste of money.

Of course, there are some great, expensive items you can send to that client that has just made your year.

Here are a few we’ve picked out. Let us know if you want more information and/or ideas.

Snowman Tower of Treats

This charming Snowman Tower is filled with delicious gourmet treats including chocolate covered almonds, extra fancy jumbo cashews and 4 pieces of amazing English butter toffee.

After the treats have been enjoyed, the snowman makes a great holiday centerpiece.

Party-Starter

Our best-selling cheese package!

When they open this gift, the party will begin (and everyone will say, “Who gave us this?!) When they know it’s from your company, it will imprint a positive and generous memory. Branding doesn’t get much better than this, right?

Our elegant eco-friendly Bamboo cutting board with your imprint, of course, comes packed with all the necessary ingredients for a party at home or at work, including your choice of naturally-aged private stock medium and mild cheddar or shelf-stable mild pepper cheese and provolone that do not require refrigeration upon receipt.

Slider Tins

This innovative Slider Tin can be filled with signature peppermints, red hots, gum, candy hearts, candy stars, sugar-free peppermints, colored candy, chocolate littles and sugar-free gum.

Fun fact – this comes with a 4-color process laminated decal or a 1-color direct imprint.

Go colorful and make a lasting impression (as everyone needs mints now and then, right?) They’ll keep these around until the mints are gone, and then think, “This is a pretty cool container, I’m going to keep it.”

Branding 101 – keep your name in front of your prospects and clients.

1935 Era Delivery Truck

A slot in the lid allows this 1935-Era Delivery Truck to be conveniently used as a coin bank for loose change.

Handcrafted and carefully painted, it features your logo foil-stamped in gold on both sides of the delivery truck.

For a delicious accompaniment, we include five-ounces of extra fancy jumbo cashews, chocolate covered almonds or both. Limited edition.

English Butter Toffee

Our English butter toffee is crafted in small batches from a perfect blend of freshly toasted California almonds, sweet creamery butter, and pure cane sugar.

It is covered with a generous layer of rich milk chocolate and sprinkled with crushed almonds creating a buttery, crunchy, wonderful taste sensation.

Navy Wrapped Gift Boxes

Here you will find the finest premium chocolates nestled within stylish gift boxes.

Our navy Gift of Distinction is filled with 12 mouth-watering pecan turtles, made with creamy caramel and full-flavored pecans, approximately 40 of our famous chocolate covered almonds and 11 rich and creamy melt-in-your-mouth cocoa dusted truffles. (Is your mouth watering yet?)

Nearly a pound of sweet temptation!

Your logo is foil-stamped in white on the gift box, which is complete with your choice of a decorative sleeve.

Executive Jelly Bean Dispenser

So, yes, this is an expensive gift. One that will make a huge impression on that client you appreciate and value and want to keep!

The jelly bean dispenser is a regular form of entertainment… jelly beans fall down the wooden track and come out the door at the bottom. Each gift comes with 1/2-lb Jelly Belly® jelly beans to get the fun started.

Packaged in a navy blue gift box for simplified gift-giving. Size: 11″ x 6-3/4″ x 2-5/8″. Includes a firebranded imprint on the top of the cover.

Make an impression this year.

Whatever your budget is, I can help you use it wisely to get the perfect promotional gift(s) to your clients this holiday season.

Contact me now to get started!

I look forward to helping you.

Debbie Smith

October 16, 2018
Get Your Holiday Cards and 2019 Calendars and Gifts

I know it’s just September but now is the time to decide on your holiday cards, 2019 calendars and gifts.

Holiday cards, are such a great way to show your employees and customers you’re thinking of them during the holiday season.

If you prefer to wait for the new year, calendars are fantastic as they are with your customers and prospects all year.

There are so many options for Thanksgiving, Christmas, Hanukkah, general holidays, and the new year. Here are just a few:

You may prefer to give a calendar or journal, which will be around much longer.

There are wall calendars and magnet calendars, mouse pad calendars and more! And, you can get calendars on just about any topic, here are a few examples.

Journals are really a great way to keep your name and brand in the minds of your prospects and customers.

The likelihood of them getting thrown away is so low, you’re almost guaranteed to be perceived as providing a valuable service just by giving such a nice gift.

Now, I just gave you a lot to think about. Don’t delay!

There is still ample time to pick out the perfect items to use your limited promotional budget on.

Contact me to help you pick out the perfect cards, 2019 calendars, and journals.

I look forward to helping you.

Debbie Smith

September 19, 2018
Are Ready For Some Football? #GoBucks

Well, it’s here – FOOTBALL SEASON!

from OSU images

If you live in Columbus, Ohio, you know who The Ohio State Buckeyes are.

If you’re not a fan, you still know a lot of fans (if you ever get out and talk to people that is).

You see, here in Columbus, we take the Buckeyes very seriously. We look forward to football season as much or more than most professional football fanatics.

As football season approaches, we think of tailgating and going to games. We think of hanging out with friends on a beautiful fall day, perhaps drinking a little craft beer from one of the dozens of breweries in town and eating Bahama Mamas (if you’re from Columbus, you know what those are too).

You may be at a backyard BBQ with other families, tossing the football and hanging with the kids, drinking a water, eating nachos, chips, and dip or pizza from one of our amazing pizza places in town and topping it off with United Dairy Farmers or Jeni’s ice cream.

The air is cooler, the trees are turning, the sky is blue and life is good!

C-bus is an amazing town to live in. In part because of the outstanding university, OSU, and The Ohio State Buckeyes and their amazing band.

from OSU images

Bottom line as far as promotional items go is: football-related giveaways are always a great idea. We LOVE football, and quite frankly, the more emotional pull a promotional item has, the more likely it will be remembered with your brand.

So why not take advantage of this and spend your marketing dollars wisely by spreading your brand around this football season (and beyond).

You can get almost any football related item you want, from sunglasses, hats, shirts, stadium seats and blankets, cozies, umbrellas, football gadgets… the list is endless. Let me help you sort through it all with your budget in mind.

Here are a few items that will spark some ideas.

So you don’t miss a game, here is The Ohio State Buckeye Football Schedule

http://ohiostatebuckeyes.com/sports/m-footbl/schedule/

I look forward to helping pick out the perfect football season items.

Debbie Smith

August 22, 2018