If you’re reading this, you’re aware of how important branding your company is. Your brand is the first impression possible customers have with your company, and you know what they say about first impressions… you only get one! 

When people consistently have positive experiences with a particular brand, they are more likely to buy a product or service from the company and, or recommend it to others.

People usually choose a known brand-name supplier. In the case of a local business, it’s not that they don’t want to work with them, they just don’t know about them. 

In today’s spirit of supporting local businesses because of the pandemic, it’s an optimal time to concentrate on your brand in any way you can.

Even people who have never bought any products or services from a specific brand-name company are likely to recommend the company or product if they are familiar with the brand.

It doesn’t matter how they discovered the brand (a logo on a hat), they will likely recommend it because they want to help.

(A business with excellent branding helps increase the value of the business. This can set up a company to be sold at a premium price.)

Need Help With Your Brand Consistency?

Trade Show Items

Apparels and Hats

Promotional Campaigns

Paper and Mailing Services

Hats

Apparel

It’s important every aspect of your brand is consistent.

Most small businesses immediately think of the tech side of branding, website, blog, email, and social media.

It’s also critical to make sure all printable and promotional products are consistent with your brand such as:

• Business Cards
• Checks
• Envelopes
• Note Pads
• Brochures
• Booklets
• Window Graphics
• Roll Labels
• EDDM Postcards
• Mailing Services for special events
• Presentation Folders
• Banners
• Yard Signs
• Flags
• Trade Show and Event Supplies
• Personalized Apparel

Advantage Print Solutions can help you with any printed materials. With 20+ years of experience, we know how to help you accomplish a strong, memorable, and professional brand.

Contact me. I’d love to help you up your game in 2021. I look forward to helping you!

Debbie Smith

Here are a few ideas:

Pop-Socket Grips

There is no question that everyone has a phone today. So it makes sense that a sensible (and fun) giveaway at your tradeshow could be related to phone use!

Pop sockets that are easy to put use on any phone, and you see them everywhere.

And now you can put your brand on them. Just think of how much people use their phones. Your brand could be with them 24/7. Hard to beat that!

Shopping Bags

Some of us may call these “tote” bags. However, a better name today is “shopping bags”.

If you’re up with what’s going on in our world, you know that a huge percentage of millennials bring their own bags to shop. It’s no secret that plastic bags are wreaking havoc on our environment, so why not show some goodwill by providing shopping bags to your booth guests?

They come in many different sizes, colors and can be a great cost effective way to get your brand seen!

Craft Beer Accessories

In 2018, there were over 7,000 craft beer operations in the United States (according to Brewbound, Craft Beer News blog). Millennials take to craft beer like bees to honey. Craft beer companies tend to have a purpose behind their brands such as sustainability, local farming, and high quality, which makes them so attractive to people around the age of 30. Craft beer is more expensive, trendy and elite. According to a survey done by DSM Food Specialties, 45% of 18 – 30-year-olds strongly agree that the beer they drink says a lot about them.

Why not give away “craft beer” accessories? At your booth, you could market them as such with a poster or a sign. Make them stand out as something other than standard openers and cozys.

Lip Balm

While this is a small and relatively inexpensive item, it will most like get saved, used and put in purses and pockets.

Whatever you decide to spend your marketing dollars on, be sure to consider your audiences! It’s so important to get tradeshow giveaways that won’t be thrown away. It’s better to spend a little more on something of quality today.

Let us help you decide how to best spend your tradeshow budget that makes a great impression on YOUR audiences. Whether it’s pens, journals, high tech, hats, apparel, we can help!

Contact me and we’ll get started. I look forward to helping you,

Debbie Smith

Millions of dollars are spent each year on corporate sporting events and outdoor entertaining. There is something about being outdoors and schmoozing at an outdoor cocktail hour after a great round of golf or tennis at a local golf club. Many companies treat their best customers and employees with an outdoor open house.

People love to attend these outdoor events; why not take advantage of this and provide your employees, clients and/or prospects with something new to wear?

Your customers and employees won’t remember generic giveaways.

Branded apparel makes both an initial and lasting impression; and apparel is something your employees, customers and prospects will actually keep for years to come.

There are many options, polo shirts, button downs, and even hats and sunglasses.

Look at Nike, Lulu Lemon, Polo, Tommy Hilfiger or any other major clothing brand. The logo shirt is a classic approach of marketing a brand and selling a business.  People wear brand names to make a subtle statement, “I’m athletic.” (Lulu Lemon, Nike) Or, “I have expensive taste.” (Polo, Tommy Hilfiger)

Whether your business is big or small, a well-made shirt, hat or other clothing item is showing off your brand and can help generate new business.

When someone sees a brand on any apparel, they know the person sporting it cares enough about who you are to wear it in public. No matter what, it will generate some interest. So when the logo on a shirt gets noticed and someone looks you up online, congratulations! You have now successfully marketed your brand.

Here are 5 ways to attract new business with customized apparel.

1. Be Relevant

If you cater to people who have the type of income to hang out at golf outings and country clubs, put your logo on polo shirts, high end jackets and button down shirts. Make sure that if your employees are wearing or using anything with your logo on it, it’s high quality. 

If your customers are women who love yoga, then of course put your logo on yoga clothes. 

2. Make the logo readable.

A big mistake many people make is not taking the time to review their customized apparel to make sure the logo is readable. You don’t want it to be too big but you want to be sure to work with a promotional specialist that will make sure you see a proof and will correct any problems with the logo before printing it on hundreds of shirts, hats and/or jackets.

3. Give personalized apparel and hats to your employees.

Don’t be stingy on this. If your employees like where they work enough to wear your logo on their apparel, you’ve done a great job. Nothing says a company is great more than employees sitting around on their own time wearing their company’s apparel.

4. Give away apparel for kids.

Everyone has kids. Free clothing or hats for kids is welcome by most any parent. Make a statement that you care about your employees’ kids and your customers’ kids.

5. Have uniform shirts, aprons, jackets and hats for employees

If the nature of your business has your employees interacting face-to-face with clients and customers on a daily basis, then having uniform shirts, hats and jackets is a great idea for your employees and for marketing.

Whether they are in offices or out in the field, or working in casual environments, having a uniformed staff looks professional and gives your company a high-end feel. No matter what your brand is, you can always ensure your staff is dressed to impress in a way that gives an advantages over competitors.

No matter what you ‘re looking for, we at Advantage Print Solutions are here to make sure you logo looks sensational where ever it is!

I look forward to helping you soon,

Debbie Smith, Owner

Contact us today.