People are out and about at concerts, picnics, festivals, backyard barbecues, camping, and vacations. It’s also the time of year where work clothes are more casual.

The reason why it’s so effective to put your brand on clothing is that you know if someone is wearing a logo, they approve of it.

Either they work at the company or they like the company enough to wear the logo!

It’s a bit different than a celebrity logo or a high-end brand. If someone is wearing a logo like LuLu Lemon, you know they love to work out (or they want you to think they love to work out). If they are wearing something branded Coach or Gucci, you know they have a lot of money, (or they want you to think they do)!

If however, they are wearing a local brand that you may know, let’s just say Advantage Print Solutions… you by default assume that they either work here or they love the company. And if they work here, they like their job enough to promote the brand.

So, you see what I’m saying?

Putting your logo on apparel is simply good for business, YOUR business.

And of course, you don’t want to forget the hats! It IS summer after all. These hats can be worn all summer and well into football season.

Let me help you get your brand walking around out there, promoting your business for you!

Contact me and I’ll help you get started.

I look forward to hearing from you,

Debbie Smith

Millions of dollars are spent each year on corporate sporting events and outdoor entertaining. There is something about being outdoors and schmoozing at an outdoor cocktail hour after a great round of golf or tennis at a local golf club. Many companies treat their best customers and employees with an outdoor open house.

People love to attend these outdoor events; why not take advantage of this and provide your employees, clients and/or prospects with something new to wear?

Your customers and employees won’t remember generic giveaways.

Branded apparel makes both an initial and lasting impression; and apparel is something your employees, customers and prospects will actually keep for years to come.

There are many options, polo shirts, button downs, and even hats and sunglasses.

Look at Nike, Lulu Lemon, Polo, Tommy Hilfiger or any other major clothing brand. The logo shirt is a classic approach of marketing a brand and selling a business.  People wear brand names to make a subtle statement, “I’m athletic.” (Lulu Lemon, Nike) Or, “I have expensive taste.” (Polo, Tommy Hilfiger)

Whether your business is big or small, a well-made shirt, hat or other clothing item is showing off your brand and can help generate new business.

When someone sees a brand on any apparel, they know the person sporting it cares enough about who you are to wear it in public. No matter what, it will generate some interest. So when the logo on a shirt gets noticed and someone looks you up online, congratulations! You have now successfully marketed your brand.

Here are 5 ways to attract new business with customized apparel.

1. Be Relevant

If you cater to people who have the type of income to hang out at golf outings and country clubs, put your logo on polo shirts, high end jackets and button down shirts. Make sure that if your employees are wearing or using anything with your logo on it, it’s high quality. 

If your customers are women who love yoga, then of course put your logo on yoga clothes. 

2. Make the logo readable.

A big mistake many people make is not taking the time to review their customized apparel to make sure the logo is readable. You don’t want it to be too big but you want to be sure to work with a promotional specialist that will make sure you see a proof and will correct any problems with the logo before printing it on hundreds of shirts, hats and/or jackets.

3. Give personalized apparel and hats to your employees.

Don’t be stingy on this. If your employees like where they work enough to wear your logo on their apparel, you’ve done a great job. Nothing says a company is great more than employees sitting around on their own time wearing their company’s apparel.

4. Give away apparel for kids.

Everyone has kids. Free clothing or hats for kids is welcome by most any parent. Make a statement that you care about your employees’ kids and your customers’ kids.

5. Have uniform shirts, aprons, jackets and hats for employees

If the nature of your business has your employees interacting face-to-face with clients and customers on a daily basis, then having uniform shirts, hats and jackets is a great idea for your employees and for marketing.

Whether they are in offices or out in the field, or working in casual environments, having a uniformed staff looks professional and gives your company a high-end feel. No matter what your brand is, you can always ensure your staff is dressed to impress in a way that gives an advantages over competitors.

No matter what you ‘re looking for, we at Advantage Print Solutions are here to make sure you logo looks sensational where ever it is!

I look forward to helping you soon,

Debbie Smith, Owner

Contact us today.

It makes me proud to tell my clients to “check out my website.”

From the first click you can see the wide variety of products and services we offer. There are many promotional, print and apparel solutions available. With the new website, we tried to make it easy to understand and provide help to find the perfect solution for you.

If you want complete peace of mind on any project, Advantage Print Solutions is the company for you.  For over 20 years, we have been helping businesses make a great impression.

If you need a specific promotional item for an event, it is easy to search the product catalog available on the website or simply fill out the quote form for more personalized assistance.

 Take a quick moment to read the case studies listed on the website.

You will be able to see how my extensive knowledge of the print and promotional industry, can help your business become more successful and profitable.

I am looking to build a long term customer relationship and make sure your projects are done on time and on budget.

Get the Advantage!

I look forward to meeting you.
Debbie Smith, CFC
debbie@AdvantagePrintSolutions.com
(614) 519-2392