91% of consumers surveyed had at least one promotional product in their kitchen.
74% of consumers surveyed had at least one promotional product in their work area.
55% of consumers surveyed had at least one promotional product in their bedroom closet/storage space.
Seven in 10 consumers recalled receiving at least one promotional product in the past 12 months.
88% of consumers recall the advertiser from a promotional product received in the past 12 months.
When it comes to frequency of use, calendars and planners (85%), computer products (85%) and electronic devices & accessories (82%), take the top 3 spots.
Most promotional products are kept at home (54%) or on the person (24%).
Promotional products that are not worth keeping are either filed away and ignored (42%) or given to someone else. Only one in 5 consumers trash non-wanted promotional products.
Salespeople who give promotional gifts to their customers receive 22% more referrals than salespeople who do not.
Customers’ personal feelings toward a company and its sales representatives who gave away a promotional item with a thank you letter: customers who received the item scored 52% higher than the letter only group.